Jeff is an accomplished Canadian photographer and marketing professional with extensive experience spanning over two decades in advertising, branding, marketing, photography, and design. He began his career as a studio product photographer and graphic designer before transitioning to roles such as art director for multiple magazine titles, including an automotive publication that he co-founded.

In 2008, Jeff became an integral part of a Calgary-based advertising agency that won the Honda Canada Powersports account. He has since combined his love for motorsports with his exceptional client service skills to forge long-term relationships. Jeff's contribution to the agency's growth was significant, and in 2012, he spearheaded the establishment of their Toronto presence, where he worked until his move to the United States in 2019. Throughout his career, Jeff has collaborated with numerous brands, including Sailun Tire Americas, Honda Canada, Suzuki, Fox Canada, Canadian Tire, Walmart, and Kraft among others.

Aside from his commercial work, Jeff is also passionate about fine art and landscape photography, as well as documentary filmmaking. He is currently engaged in creating a series of Limited Edition prints, which he releases periodically throughout the year.